For many Austin businesses, from South Congress boutiques to East Austin food trucks, email newsletters often go unopened.

The key to success isn't sending more emails, but sending better ones that truly connect with the community.

To create a newsletter people actually read, start with a clear mission for each message.

Your subject line is crucial; it must spark curiosity or promise immediate value, not just announce "monthly news."

Share your local story.

Highlighting community involvement reminds customers why they choose to support you.

Focus on giving helpful tips or advice before asking for a sale, as this builds essential trust.

Finally, always include a single, obvious call to action to guide readers on what to do next.

These strategies can turn a simple contact list into your most loyal audience.

Automate as much of the newsletter creation process as possible to save time and ensure consistency in branding and messaging.

Use tools like Mailchimp or HubSpot to create templates, schedule emails, and track performance metrics.

Make sure to include a call-to-action in every newsletter to encourage reader engagement and interaction.