Many local business owners feel trapped on the social media treadmill, chasing likes that rarely convert into actual sales.

A more powerful and direct tool is being rediscovered: email marketing.

While only 20% of consumers want promotional content on social media, a staggering 60% prefer receiving it through email.

Emails also convert customers at a rate more than three times higher than social media posts.

For local businesses, this strategy is about building genuine connections, not spamming.

Modern tools make it simple to automate personalized messages, from welcome notes to birthday offers, fostering the kind of loyalty big-box stores can't replicate.

It creates a direct conversation with your customers, free from algorithms and endless scrolling.

By using social media to draw people to your email list, you build a powerful marketing duo that drives sustainable, local growth in your area.

Create different segments of your email list based on their interests and preferences, then tailor your newsletter content specifically for each segment.

This will increase engagement and click-through rates.

Make sure to personalize your email newsletters by addressing your subscribers by their first name for a more engaging and personalized experience.